Shark Tank India: SaveSage Wins ₹4 Crore Funding With Smart Credit Card Rewards Idea

Published On: January 25, 2026
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Shark Tank India

Shark Tank India: The question is, have you ever thought that by using a credit card to make a phone or online transaction, you are not only spending money but are actually missing a chance to make more money?

Anyone would consider a credit card just a means to spend money, but let me tell you that with proper utilization, you are actually laying down a pathway to a luxurious lifestyle. A company, SaveSage, on Shark Tank India Season 5, appears to be doing just that and raised ₹4 crore in just four Sharks.

What is SaveSage, and why is it so unique?

SaveSage is a platform where individuals learn to employ the usefulness of “credit card rewards as digital assets.” One major aspect related to the Indian population is the fact that millions of rupees in reward points remain unused just because individuals remain unaware.

Shark Tank India

This is where the story of SaveSage commences. This company’s story is that of a startup with a smart assistant in the form of an artificial intelligence-based entity known as “Savvy,” which advises users about which cards to use when and how to use them in order to achieve the highest ROI for their expenditures.

The story of Ashish Lath: the founder who amazed everybody

The comments of SaveSage founder Ashish Lath during his appearance on Shark Tank were astonishing to all of the judges. He claimed:

Taken over 430 domestic and international flights for free,
Stayed in over 100 nights of luxury without spending a penny. And also bought jewelry worth about ₹15 lakhs through reward points.

How does magic work for the AI ​​agent Savvy?

SaveSage’s AI, Savvy, knows the user’s cards, their spending habits, and the reward structure to execute which card will be most lucrative in a particular transaction. This system turns your reward points into flights, hotel stays, shopping, and much more. That means you won’t have to worry any longer about forgetting or losing your rewards, because Savvy guides you on how to make smart decisions.

What prompted it to receive an investment worth ₹4 Crores in Shark Tank?

The idea presented by SaveSage found favor with the Sharks because it addresses a challenge experienced by every single credit card user. On the other hand, the idea is also significant because it is scalable. Ultimately, it was four Sharks together who invested ₹4 crore and expressed faith in its potential.

Why this startup might change your perspective

SaveSage is not only an app, it’s a revolution in how people think about money. SaveSage teaches people that smart money spends can be a source of money income. While people want returns from their investments, they want returns from their spends as well.

Shark Tank India

And if you also happen to have a credit card, which you so far have only used for settling your bills, maybe it is now the right time to change your way of viewing things.

Disclaimer: This is based on publicly available information and facts presented on Shark Tank India. Please do your own research or consulting a financial expert before making a financial move. The rewards and benefits are subject to terms and conditions of the card, which might change.

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